Determining the appropriate charge for pressure washing services involves considering several factors. As a business owner, you should factor in taxes, overhead expenses, the cost of pressure washing equipment (refer to our reviews of the top pressure washers and best pressure washers under $1000), labor, and your competitors’ pricing.
Additionally, you must decide whether to bill by project, hour, square footage, or a flat rate. This article covers everything you need to know about setting fair and competitive prices for pressure washing services.
Contractors should regard pricing as a strategic decision. This requires selecting pressure washing service pricing that meets expenses while also creating a profit. The price formula will be determined by how much is required to pay project expenses as well as ongoing business operational costs while still earning a profit.
Here’s an alternative:
When determining your pressure washing prices, it’s critical to consider all of your options. While researching other service providers’ rates can be beneficial, keep in mind that the average cost for exterior pressure washing ranges from $190 to $400.
You should consider the following while determining your own pricing:
The hourly rate at which a profit can be made
At that rate, the number of jobs you can finish per hour
The amount of surface area that can be cleaned in an hour
While you may have an hourly rate in mind, you are not required to charge by the hour. Your pricing strategy can be flexible as long as you are earning your goal hourly rate for the task.
Hourly Charging
The benefit of hourly power washing rates is that they provide fair payment for both you and your personnel because they pay for each hour actually worked. Customers run the danger of becoming impatient if they believe the task is taking too long.
Professionals typically bill between $25 and $100 per hour, and the majority of jobs take between 30 and 120 minutes. When operational costs are taken into account, the profitability figure can be obtained. To avoid overpricing, it is important to clarify that time estimates are only estimates.
Project-based chargingÂ
If you decide to charge by the project, you must give the client an estimate that takes the project’s size and complexity into account. Due of the ease of budgeting, many clients choose this. You can break down the cost of each step in the power washing procedure step-by-step in your estimate.
With project-based pricing, you must precisely estimate the time and effort needed for each project in order to turn a profit. For instance, if your hourly rate is $50 and you estimate that a project will take two hours to complete, you can set a fixed cost of $100.
Charging by the square footage
Charging per square footage might be beneficial because it allows for quick and easy quotes and gives consumers with a clear price structure. However, some surfaces may be more difficult to clean than others, which is not taken into account by square footage alone. A 1,000 square foot house that is exceedingly dirty, for example, may take more time and effort to clean than a 3,000-square-foot one that is well-maintained.
Fixed Fee
A flat rate charges the same amount for each job and has various benefits:
It’s a fantastic marketing plan.
Customers appreciate flat pricing because they are easy and straightforward.
Estimates do not need the payment of personnel or the expenditure of time.
You may become well-known as the firm with $99 power washing costs if you set a flat fee. While this option may occasionally result in a break-even, it may also result in some job wins. This pricing model is ideal for companies that handle a big volume of work.
Conclusion
The key to setting an appropriate price for pressure washing is to find a fee that satisfies both you and your customer. It’s not about what you want to charge, but rather what your customers are willing to pay.
The best way to determine this is by examining the prices charged by other pressure cleaning service providers. Once you’ve identified the most profitable price, you can use it as a guide for setting your own prices. If you do it correctly, you will be able to increase your earnings and gain the trust of your customers.
